Just Climate, a climate solutions-focused investment business, has announced the launch of its new Natural Climate Solutions (NCS) strategy. The strategy aims to direct capital globally towards businesses focused on natural climate solutions, generating both significant climate impact and attractive financial returns. Just Climate, founded by Generation Investment Management, focuses on investments in hard-to-abate sectors and geographies while delivering appropriate risk-adjusted returns. The new NCS strategy targets businesses involved in protecting, managing, and restoring forests, wetlands, and agricultural areas, as well as avoiding emissions from agriculture and forestry. The fund aims to contribute to carbon storage, biodiversity, pollination, nutrient cycling, and water provision. Just Climate recently raised $1.5 billion for its inaugural fund, Climate Assets Fund I, surpassing its initial $1 billion target. The company has also opened an office in Brazil to enhance its capabilities in key regions, such as Latin America, where natural climate solutions offer significant growth opportunities.